Every child deserves a magical Christmas
4.5 million UK children will wake up in poverty this Christmas – the highest number on record.
Be a Secret Santa and donate to Action for Children. Your gift could give warm clothes, hot meals, or a special present. Every child deserves that.

Show transcript
[00:00]
Visual of a young boy looking sad and feeling cold, surrounded by a Christmas themed background.
Music starts to play.
"For some children, Christmas this year will feel the coldest yet."
[00:04]
Visual of a young girl looking sad and feeling lonely.
"Others may be on their own without a single gift."
[00:08]
Two children looking sad within decorative Christmas cards.
"No Christmas at all."
[00:10]
Music becomes happier.
Visual shows a child smiling, looking at a table of Christmas food.
"Together, we can try to make sure that none are left hungry"
[00:14]
the young boy is smiling in his lounge, a Christmas tree sparkles and a stocking is hanging from the warm fireplace.
"and every child is safe and warm."
[00:17]
the young girl has a present in her hand and smiles with joy.
"Become a Secret Santa this year"
[00:19]
A selection of Christmas cards are visible, with 3 cards showing each of the young children in this video.
"and make a vulnerable child's Christmas a little more magical."
[00:23]
Screen visual, Action for Children, Be a Secret Santa for a vulnerable child.
"Become a Secret Santa for a vulnerable child."
[00:26]
Screen visual, Action for Children, Be a Secret Santa for a vulnerable child.
"and donate today"
See how you could help vulnerable children
31% of UK children now live in poverty. For many, Christmas is just another day of hunger, cold, and wondering why Santa forgot them.
Our charity partner, Action for Children, provides financial support and crucial services to families all year round. And they bring Christmas magic to children who need it most.
Your donation could mean a present for a child that may not otherwise get one.
Your savings, working harder with a Flex Regular Saver
From special occasions to dream holidays, or home improvements - save little and often throughout the year towards the things that matter.
Earn 6.5% AER/gross a year (variable) when you keep withdrawals to no more than 3 times a year. Set aside up to £200 a month over a 12-month fixed term. Exclusively for existing customers. Terms apply.
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