Nationwide Fairer Futures

Youth homelessness, family poverty, dementia and cancer affect so many people of all ages across the UK. With our charity partners, and our members, we have helped over 108,000 people so far.

Helping people across the UK

In 2024, we partnered with Centrepoint, Action for Children and Dementia UK to help tackle 3 of the biggest issues we see in society today: youth homelessness, families living in poverty, and the challenges faced by people living with dementia.

In 2025 we announced our new partner to Fairer Futures – The Royal Marsden Cancer Charity. 1 in 2 of us will be diagnosed with cancer at some point in our lives. Cancer can have a greater impact on those who are most vulnerable. We want to support customers affected by cancer in the best possible way.

Watch our video showing how people have benefited from Fairer Futures.

Show transcript

00:00

Music starts

Screen says 'One year ago we launched' appears, followed by the Nationwide logo and 'Fairer Futures'

00:06

Screen says 'To help tackle the biggest issues in society today.'

Screen is split into four, presenting 4 charities all supported by Nationwide's fundraising under Fairer Futures. Centre Point, Action for Children, Dementia UK and The Royal Marsden Cancer Charity.

00:11

'So far, we've supported'

Visual of 2 homeless people waving. They are led in the street, trying to keep warm with sleeping bags and hats.

'over 65,000 people'

'on their journey to have a fairer future.

Visual of Centre Point worker, supporting young adult.

00:17

Visual of Nationwide Fairer Futures branding and Centre Point logo 'Ending Youth Homelessness'.

Visual of a young adult playing the guitar. Screen says 'Young people experiencing homelessness'

Visual of a man sat talking to a young adult offering support. Screen says 'supported with a safe space to rebuild their lives.

00:23

Visual of Nationwide Fairer Futures branding and Action for Children logo 'Safe and happy childhood'.

Visual of a young girl looking out of the window, looking sad. Screen says 'Children and parents living in poverty or experiencing financial hardship'.

Visual of a young adult delivering a bag of food at the door.

Visual of a family unpacking shopping in a crate. Screen says 'received vital funding'.

00:31

Visual of Nationwide Fairer Futures branding and Dementia UK logo 'Helping families face dementia'

00:34

Visual of 2 people walking by the sea. Screen says 'People living with dementia and their carers'.

Visual of a lady visiting a Dementia nurse in a Nationwide branch. Screen says 'supported by dementia specialist Admiral Nurses.

00:37

Lady sat in a hospital chair undergoing cancer treatment. Screen says 'And now people affected by cancer will be supported'

Lady leaves the hospital, walking through the corridor. Screen says 'through our new partnership with'

Visual of Nationwide Fairer Futures branding and 'The Royal Marsden Cancer Charity'.

00:44

Visuals of how Nationwide colleagues have been raising money for charity.

Screen says 'Our colleagues have volunteered, fundraised and even run marathons.

'But we know we can do more.'

00:49

Visual of Nationwide branch staff interacting with customers.

'18,000 colleagues, 16 million members'

'We are creating Fairer Futures'

'and we're just getting started.' Visual of a lady smiling.

01:00

Closing visual of 'Nationwide, A good way to bank'

Music Ends

Over 108,000 people supported so far

Through our funding:

2,417
homeless young people supported with a safe space to rebuild their lives.
65,577
children and parents living in poverty or experiencing financial hardship received vital funding.
40,354
people living with dementia and their carers supported by specialist dementia Admiral Nurses.

Transforming lives with our charity partners

Centrepoint

We’ve been able to help Centrepoint support young people with emotional, practical and financial support to help break the cycle of homelessness. Our funding enables Centrepoint to provide safe, secure accommodation, refurbish homes and fund deposits so young people can rent their own homes.

Our partnership with Centrepoint

Action for Children

Our funding supports Action for Children's Family Fund and Family Clubs. Family Fund help families buy food, pay bills or enjoy special experiences that they would not otherwise have been able to afford. Family Clubs create welcoming, safe spaces in local communities, while also building supportive relationships with other families.

Our partnership with Action for Children

Dementia UK

We've provided funding for 30 specialist Dementia UK Admiral Nurses to hold in-person clinics in Nationwide branches across the UK and run a dedicated helpline.

Our partnership with Dementia UK

The Royal Marsden Cancer Charity

The Royal Marsden Cancer Charity supports the work of The Royal Marsden, a global leader in cancer research. The treatments developed by The Royal Marsden improve the lives of many in this country and worldwide. We’re funding 30 specialist research staff at The Royal Marsden to help them achieve breakthroughs in cancer treatment.

Our partnership with The Royal Marsden Cancer Charity

“Through Nationwide Fairer Futures, and having more than 600 branches across the UK, we’re able to provide vital and accessible support across Britain’s communities. So far, we have been able to help over 65,000 people across the UK. As a mutual we believe we have a role to play in strengthening the communities they serve and supporting those most in need.”

Charlotte Kensett, Director of Customer Experience & Social Impact, Nationwide