Nationwide Media Centre

• Branch Promise extension protects all 696 Nationwide and Virgin Money branches 

• Nationwide branches remain popular, with 11% increase in customers using them over last year(1) 

• Over a third of current accounts and over a fifth of savings accounts opened in branch(2) 

• Last branches in town see increased current account openings and ATM usage 

Multi-platform partnership launches with 'Spent!' podcast, hosted by Matt Edmondson, alongside sponsorship of This is Money's TikTok channel

• Nationwide supported 23k first-time buyers via Helping Hand in last 12 months – up 53% annually
• Helping Hand was enhanced in Sept 2024, enabling first-time buyers to borrow up to 6 times income
• Regulatory changes enabled Nationwide to relax Helping Hand minimum income criteria and allow borrowing up to 95% LTV on new build houses

• Research reveals shift in DIY attitudes as younger generations know less, spend more and get things finished
• All generations in agreement that DIY knowledge and skills haven’t been passed down to younger people
• Just 9% of Gen Z have bled a radiator compared to 53% of Baby Boomers
• Gen Z leave jobs unfinished for 3-4 months on average - this jumps to 11 months for Baby Boomers
• YouTube the most popular source of DIY tips but Gen Z turn to TikTok and Millennials use Facebook & Instagram

• Nationwide’s research supports The Royal Marsden Cancer Charity’s Walk 50k challenge
• Poll reveals average date costs £56.76 vs average of £12 on a walking date – a fifth of the price
• Women pick Tom Hardy as their ideal celebrity walking date while men opt for Emma Watson
• Choice of footwear for a walking date includes trainers, walking boots, Crocs and even high heels
• UK’s top 20 romantic walks include Chesil Beach, Snowdon Summit and Edinburgh’s Arthur’s Seat