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2026 savings trends: Brits hope to save £7.5k on average, one in ten won’t save a penny and younger adults aim high despite stress
- Four in ten (43%) will maintain their savings in 2026, with 14% aiming to save up to £2,000
- Almost half of Millennials (49%) plan five‑figure savings (£10k+), but most feel stressed saving (69%)
- Emergency funds (43%), holidays (36%), retirement (23%) amongst top reasons to save in 2026
- 62% of 25-34s would consider social media trends like ‘loud budgeting’ and ‘100 envelopes’
Nationwide makes further rate cuts across mortgage range
- Rate reductions of up to 0.21 percentage points for new and existing customers
- These latest changes follow on from the wide-ranging mortgage rate cuts made at the end of last week
- First-time buyers, home movers and those looking to remortgage or switch again benefit from these cuts
- Nationwide’s lowest rate now 3.58% for new and existing customers looking to move home
Nationwide predicts over 12 million transactions on Black Friday, despite curbs in consumer spending
- Nationwide predicts more than 260m transactions across November leading up to Black Friday and Cyber Monday, as consumers expected to spend £123 on average
- 38% of consumers do not plan to buy anything in the sales as they curb spending
- Younger consumers aged 25-34 are expected to spend the most across Black Friday, around £255 per person
- Surprising items at the top of wish-lists include vinyl record players, F1 merchandise and Funko Pops and Wayfair reveals increased searches for airfryers and coffee machines
Nationwide extends Branch Promise to 2030 while other banks shut doors
- Branch Promise extension protects all 696 Nationwide and Virgin Money branches
- Nationwide branches remain popular, with 11% increase in customers using them over last year(1)
- Over a third of current accounts and over a fifth of savings accounts opened in branch(2)
- Last branches in town see increased current account openings and ATM usage
Nationwide sees 53% increase in first-time buyers using Helping Hand mortgage boost in last 12 months
- Nationwide supported 23k first-time buyers via Helping Hand in last 12 months – up 53% annually
- Helping Hand was enhanced in Sept 2024, enabling first-time buyers to borrow up to 6 times income
- Regulatory changes enabled Nationwide to relax Helping Hand minimum income criteria and allow borrowing up to 95% LTV on new build houses
Latest news
19 Dec 2025
'Christmas Traditions' under threat for over six in ten parents due to cost of living
- Survey from Nationwide looks at the impact of Christmas spending across different household incomes
- Comes as Nationwide partners with Action for Children to support their Secret Santa campaign to help Britain’s most vulnerable children feel the magic of Christmas
- Parents spend average of £673 to fund Christmas, reducing to £264 for those with a household income of £15k or below
- 42% of parents say Christmas negatively impacts their mental health, rising to 53% of those earning £15k or less
- 12% of parents plan to borrow money - 16% of households with incomes of £15k or less will be in debt due to Christmas
- But…two thirds of all parents surveyed agree togetherness is the most important part of the season
17 Dec 2025
2026 savings trends: Brits hope to save £7.5k on average, one in ten won’t save a penny and younger adults aim high despite stress
- Four in ten (43%) will maintain their savings in 2026, with 14% aiming to save up to £2,000
- Almost half of Millennials (49%) plan five‑figure savings (£10k+), but most feel stressed saving (69%)
- Emergency funds (43%), holidays (36%), retirement (23%) amongst top reasons to save in 2026
- 62% of 25-34s would consider social media trends like ‘loud budgeting’ and ‘100 envelopes’
16 Dec 2025
Middle-aged men feel much less prepared than younger generations with providing dementia care as they juggle family and ageing parents
- New research1 from Nationwide and Dementia UK shows 60% of men aged 18-34 feel prepared vs 32% of those aged 45-54 and 30% of men 55-plus
- Just 37% of men aged 55-plus would feel comfortable providing dementia care, rising to 44% for men aged 45-54
- Nationwide and Dementia UK urge more men to get support as data for dementia clinics - held in Nationwide branches - reveals they account for just 25% of appointments booked
- Main reasons men aren’t comfortable seeking support include sharing feelings, fear of burden and embarrassment
- Dementia UK highlights middle age can be “challenging and tiring” due to often caring for young children and older family although in general stigma and fear of judgement is prevalent
- Research comes ahead of Christmas - a time dementia often becomes noticeable due to time spent together
