Going back to our roots

Nationwide may not be the first name on your mind when listing developers. But bringing people together to build better quality homes was the starting point of the Society. And ensuring everyone has a place fit to call home is still our mission today.

That’s why we’re sponsoring a project to test how quality, sustainable, community focussed homes can be built without taking a profit. And, to encourage other responsible businesses to get involved in tackling the UK’s housing crisis, we’ll share everything we learn.

Investment in our hometown, Swindon

Working with the Borough Council, we selected a derelict brownfield site in Swindon, our hometown. A site other developers didn’t consider viable to build on. As project sponsors we set ourselves the task of creating a new neighbourhood of 239 homes. A place where younger generations could lay down their roots, families could grow together and older people could stay through later life.

Working hand-in-hand with local communities

We believe local people understand what they need to create a thriving community. So our Community Organiser worked closely with many neighbours to help shape our plans. As a result, Oakfield will include:

  • shared gardens
  • a park
  • a play area
  • a community hub
  • improved cycle paths and walking routes to nearby communities.

Adaptable homes with excellent green credentials

Oakfield will be a neighbourhood of quality, sustainable homes that are EPC A rated. It will be an off-gas development, using air source heat pumps instead of traditional gas boilers. And equipped with electric vehicle charging points.

71 homes (30%) will be available as Affordable Rent and Shared Ownership through our housing association partner GreenSquareAccord.

Interested in living at Oakfield?

We’re expecting the show home to be ready for visitors towards the end of 2021. Keep up with progress, or join the mailing list to be alerted when homes are on sale, on the Oakfield website (opens in a new window)


A blueprint for future developments

We want Oakfield to mark the start of a new movement in house building. Our hope is that other companies join us in creating quality, sustainable homes the right way, with the support of local communities.

Joe Garner, Nationwide CEO, says "We’re committing to share what we’ve learnt. I hope it inspires others to create good quality, sustainable homes where community can flourish".


We want to inspire other organisations to tackle the housing crisis

Learn more and discover how you could get involved:

Get in touch

We’d love to speak to other organisations who are looking to build homes as a not-for-profit project or those who are looking at different ways of improving community involvement. Learn more and discover how you could get involved:

Email us

Get in touch with us at oakfield@nationwide.co.uk