18 Sep 2025

Nationwide reaches over 200 branch milestone for hosting dementia clinics, with over 4,400 appointments booked

  • Demand for clinics in branches surge since Dementia UK partnership launched in September 2024
  • Over 30,000 people supported in first year of partnership through branch clinics, Helpline and Dementia at Work support
  • Top themes from appointments focus on – accessing support, understanding dementia, and psychological and emotional support.
  • Almost a million people in UK living with dementia, with 1 in 2 expected to be impacted in their lifetime
  • Case study available for interview: Neil Ouldridge cares for wife Marie, who has young onset dementia

Nationwide today confirms it has hit its target of hosting dementia specialist Admiral Nurse clinics across 200 of its branches - bringing free expert dementia care to Britain’s high streets.

Since launching the initiative in September 2024, demand for the free clinic appointments have surged, with more than 4,400 appointments booked.

Altogether, more than 30,000 people have been supported through Nationwide’s partnership with Dementia UK which includes the branch clinics, Dementia UK’s existing helpline and a Dementia at Work initiative running at Nationwide.

The clinic programme was launched to make it as easy as possible to get advice about dementia - providing support on the high street at a time of rising need. According to the latest NHS figures, almost a million people in the UK are living with dementia, which is the leading cause of death in the country. With one in two people expected to be affected in their lifetime, the need for accessible support has never been greater.

Families from across the UK can access expert help almost instantly, without the long wait times often associated with GP services and without having to be a customer of the building society.   

This latest insight is a major milestone in Nationwide’s social impact strategy Fairer Futures – a programme aiming to help those who have been dealt an unfair hand. It does this by tackling the issues of youth homelessness, families living in poverty and the challenges faced by those living with dementia, while also helping save and improve the lives of cancer patients across the UK and around the world.

Regional demand: to date, northern regions have seen the highest demand (1,862 appointments), followed by southern regions (1,474 appointments) and central regions (1,093 appointments).

Themes: The data also reveals the most common themes discussed during appointments. Nearly one in five visitors (19%) sought help accessing wider support services, such as benefits and care pathways. A further 12 per cent focused on understanding dementia itself and how best to support loved ones living with the condition and 11 per cent wanted psychological and emotional support, highlighting the toll dementia can take on families and the importance of expert guidance.

Paul Edwards, Chief Nursing Officer for Dementia UK, said: “We are delighted to reach this milestone. Nationwide branches offer a safe and familiar setting for our dementia specialist Admiral Nurses to support people affected by the condition. The strong demand for the practical and emotional support Admiral Nurses offer supports the ambitions of the partnership and we are looking forward to returning to branches around the country throughout the rest of this ground-breaking partnership.”

Charlotte Kensett, Director of Customer Experience and Social Impact at Nationwide, said: “Reaching our aim of hosting dementia clinics across 200 of our branches is a proud moment for Nationwide and a reflection of the growing need for accessible, expert support across the UK. These clinics hosted by specialist dementia Admiral Nurses are helping thousands of families, who can get the guidance they need when it matters most. Through Nationwide Fairer Futures, we’re committed to making sure no one faces dementia alone, whether they’re a customer or not.”

Hosting specialist dementia nurses in its branches is one of many ways the UK’s largest building society is living up to its mutual status. Most recently it became the first financial provider to offer a free unclaimed benefits calculator over the phone – in addition to online - for customers and non-customers, with over £2.9 million in unclaimed benefits being uncovered in the first two months since launch.

Their branches also provide Safe Spaces for anyone who is a victim of domestic abuse - where survivors can access a private room to help them deal with issues or use a phone to call family, friends or specialist support. And by backing ground-breaking research like Project Nemo’s report on barriers faced by people with learning disabilities, Nationwide is pushing the sector to raise its game as it works to shape a fairer banking system.

 To book an appointment with a Dementia UK Admiral Nurse at one of Nationwide’s branches, see here.

Notes to editors

  • Over 30,000 people supported through clinics, helpline and Dementia at Work support in the first year (July 2024 – July 2025).
  • Nationwide’s Social Impact Strategy Fairer Futures. In 2024, we partnered with Centrepoint, Action for Children and Dementia UK to help tackle 3 of the biggest issues we see in society today: youth homelessness, families living in poverty, and the challenges faced by people living with dementia. In 2025 we announced our new partner to Fairer Futures – The Royal Marsden Cancer Charity to help save and improve the lives of cancer patients across the UK and around the world

Case Study available for interview:

Neil Ouldridge cares for his wife Marie, who has been diagnosed with young onset dementia.

He said: “In 2019, my wife, Marie, was diagnosed with young onset dementia at 50 years old. It was a huge shock and we struggled to accept the diagnosis.

“As Marie’s symptoms progressed, I booked a clinic appointment at my local Nationwide branch to speak to a dementia specialist Admiral Nurse. The appointment was like a breath of fresh air – it wasn’t cold or clinical, but was calm, private and gave us hope. The Admiral Nurse gave us so much practical support and advice to help us plan for the future, and also reminded me to look after myself as a carer too.

“My advice to anyone in a similar situation to us would be to reach out and book an appointment with an Admiral Nurse as soon as possible.”

About Safe Spaces and Hestia

Nationwide offers safe spaces to people experiencing domestic abuse across more than 400 branches across the UK.

For over 50 years, Hestia has provided support and hope every step of the way to recovery. Today, millions of people are experiencing domestic abuse, modern slavery and challenges with their mental health. Hestia believes no-one should suffer alone. Together, we can make sure people find a life beyond crisis. We deliver services across London and the surrounding regions, as well as campaign and advocate nationally on the issues that affect the people we work with.

Hestia is the home of domestic abuse and sexual violence campaign UK SAYS NO MORE and developed the Bright Sky domestic abuse app in partnership with Vodafone. UK SAYS NO MORE seeks to unite and strengthen a diverse community of members and organisations nationwide to actively take a stand against domestic abuse and sexual violence under one powerful, visual symbol.

The Safe Spaces programme was developed as an initiative of the UK SAYS NO MORE campaign and Hestia in response to the challenges faced by people experiencing domestic abuse during the COVID-19 lockdown and their inability to access specialist support services. It was first launched in 2020 and is now available in over 6,000 pharmacies, banks and building societies across the UK.

About Project Nemo

Project Nemo is a catalyst for change. A grass roots, not-for-profit campaign accelerating disability inclusion within fintech. The initiative helps the industry break down barriers to building inclusive products, services, and workplaces. Through shared knowledge, insights, and experiences from disability experts and community champions, Project Nemo highlights existing tools and resources to support fintechs in making meaningful change.

https://projectnemo.co.uk/

The report - The Safe Spending for Adults with a Learning Disability: A Call to Action for Financial Service - reveals:

  • 32% don’t have their own bank account, while 72% require help with everyday spending.
  • 87% of adults with a learning disability and their supporters turn to informal workarounds to get by financially – significantly raising the risk of financial harm. Workarounds include handing over PIN numbers and full control of finances to others, in addition to allowing family members to impersonate them on the phone.
  • 36% struggle with passwords or logins and 34% find it difficult to talk to bank staff.
  • 33% find security checks hard to complete.