New research by Nationwide suggests 2026 summer holiday plans are being reshaped due to global uncertainty, with many opting to delay or cancel trips, stay in the UK or keep options open.
This is backed by Nationwide’s own spending data, which highlights a -1.2% fall in average holiday spending year on year. Customers spent an average of £498 on holidays between January and April last 2025, compared to £492 in the same period this year, reinforcing signs of more cautious consumer behaviour.
The poll of 2,000 people, conducted in May, found that almost a quarter (23%) say global events have already changed their holiday plans. Among those affected, the most common responses include delaying decisions (28%), increasing flexibility (22%) and booking UK holidays instead of travelling abroad (23%). Others are choosing cheaper trips (17%) or shorter breaks (16%), while some 15 per cent are cancelling holidays altogether (15%), or switching to day trips (15%).
Concerns linked to Iran and fuel costs are influencing decisions, with 18 per cent of those whose plans have changed saying this is a reason they are not going away this year. Overall nervousness remains high, with over four in ten (41%) cautious about booking holidays and a third holding off or keeping plans flexible.
Mark Nalder, Payments Director at Nationwide, said: “Our latest research shows that uncertainty this year is having a clear impact on people’s holiday plans. It could also be we are seeing the rise of the ‘delaycation’ as many choose to delay booking holidays, while a growing number are cancelling plans or opting for UK staycations to keep a tighter grip on their finances and budgets. Quick transfer features and budgeting tools like those on our app can be a big help when balancing spending and manage money when plans change”.
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