Nationwide has already paid more than four million eligible members £100 in a single day as it rolls out its Fairer Share Payment. Britain’s biggest building society has given itself until 30th June to complete the remaining payments.
Fairer Share goes to eligible members choosing Nationwide for their everyday banking, alongside holding qualifying savings or mortgage product. This year’s payment, announced at Nationwide’s full year financial results on 21st May saw the mutual deliver £1.5bn to members during the year ended 31 March 2026.
New research from Nationwide reveals that if consumers were handed £100, many would prioritise everyday essentials, with 16 per cent saying they would use it to do a big food shop. Others would put the money aside, with 13 per cent saving towards a holiday and a further 13 per cent earmarking it specifically for holiday spending money.
Smaller indulgences also feature strongly, with 12 per cent opting to go out for dinner and another 12 per cent choosing a takeaway, highlighting the balance households are striking between managing costs and enjoying affordable treats.
This mix of practical spending and small rewards reflects recent behaviour, with more than half (54%) of people saying they treated themselves to food or drink in the past month, while 37 per cent of bargain hunters bought clothing. Around a quarter spent on pet products (23%) and beauty or skincare (23%), with others choosing books or games (18%), plants or garden items (18%) and homeware (15%).
Stephen Noakes, Nationwide’s Group Retail Director, said: “We’ve made strong progress with this year’s Fairer Share payment, surpassing four million payments on the first day. We’re pleased to be able to reward eligible members with £100 for the fourth consecutive year, reflecting Nationwide’s strong financial position.”
Nationwide has paid out a Fairer Share Payment since 2023. The payment is dependent on Nationwide’s financial strength and is subject to Board approval.
