Nationwide is installing life-saving defibrillators and bleed control kits across its 605 branches - with Virgin Money branches to follow, and rolling out life-saving first aid sessions in Britain’s local communities.
In what is thought to be the UK’s largest-ever combined rollout, the initiative builds on Nationwide’s long-term commitment to communities.
Britain’s biggest building society, which now has more branches than any other banking provider after overtaking Lloyds Banking Group, has promised to keep all branches open until at least 2030. The rollout, which will see the kits installed from now until the end of the year, is being done in partnership with Visa, with St John Ambulance working alongside Nationwide to offer life-saving training for colleagues and local communities.
The importance of having life-saving equipment readily available locally for emergency services to deploy if needed – and the crucial role the public can play – is made clear by the facts: without first aid intervention, a severe bleed or cardiac arrest can lead to death within minutes.
Severe bleeding remains a leading cause of death after traumatic injury in the UK, with knife- or sharp instrument-related offences totalling around 53,000 in 2024/20252. And of the 40,000 out-of-hospital cardiac arrests in the country each year, fewer than one in 10 people are estimated to survive3.
Yet, if a patient is defibrillated within three to five minutes of collapse, survival rates increase by up to 70 per cent4.
A national poll of over 2,000 people conducted by Nationwide highlights the gap in emergency support within communities:
- 87% of people would feel safer knowing there is life-saving equipment available in their local area.
- 88% say life-saving equipment should be as common as fire extinguishers in public - just 27% know the location of their nearest defibrillator and 9% their nearest bleed kit.
- 89% of people specifically want more public access to bleed control kits due to the rise in knife crime.
- 56% would find it easier to remember equipment locations when associated with a well-known brand.
- 97% believe it’s important to have life-saving first aid training available for free in their local area, with over three quarters (77%) of people saying they would attend nearby free sessions.
Despite the need and support for life-saving equipment, there is a gap around public confidence in using resources. More than one in four (27%) wouldn’t feel confident stopping a severe bleed, while 31 per cent wouldn’t feel confident using a defibrillator. Despite the need for urgent intervention, 42 per cent wouldn’t step in for fear of making the situation worse. It is perhaps why over half (51%) don’t believe a stranger would come to their aid in a health emergency.
The lack of confidence is most prevalent among younger people - 18-24-year-olds are more than twice as likely than over-55s (10% vs 4%) to panic in a life-threatening health emergency.
To help build public confidence, Nationwide is working with St John Ambulance to roll out volunteer-led training in life-saving skills. This opportunity will be offered to 4,000 branch colleagues before expanding into ‘Heart of Community’ sessions, giving local people the knowledge and confidence to carry out CPR, use defibrillators and understand how to treat a severe bleed in an emergency.
Amanda Beech, Nationwide’s Director of Retail Services, said: “Nationwide’s unique reach as the UK’s largest branch network gives us the ability to put life-saving equipment where it matters most - in places people already know and trust in their communities. By transforming our branches into visible, emergency hubs, we’re making it easier to access help when every second counts.
“Crucially we’re also offering training to all our branch colleagues, before extending that training into the communities we serve. We want more people to feel prepared, confident and ready to act when it matters most.”
St John Ambulance Chief Medical Officer, Professor Andrew Hartle, said: "We’re so pleased to work with Nationwide and Visa on this project, which so perfectly meets St John Ambulance’s mission to put the power of first aid into everyone’s hands.
With hundreds more public access defibrillators and bleed control kits across the UK, and thousands more people confident to use them, I am confident many more lives will be saved in our communities."
The kits will be available 24/7 unless within a shopping centre and can be accessed by the public as directed by 999. For more information on where our branches are located visit Nationwide Branch Finder.
So far defibrillators and bleed control kits have been installed across nine Nationwide branches: Tooting, Peacehaven, Seaford, Eastbourne, East Ham, West Wickham, Maidstone, Northampton Kingsthorpe, and Redhill. (For installations taking place in June, July and August see Notes to Editors)
