28 Nov 2025

Black Friday live spending data - 4pm

  • By 4pm, Nationwide customers have made over 7.3 million transactions since the beginning of Black Friday. The highest number of transactions recorded per minute was 15,345 and 255 per second.
  • The number of purchases at 4pm is 9.18% higher than Black Friday 2024, which saw more than the 6.68 million transactions at the same time last year.

Mark Nalder, Service, Operations & Performance Director at Nationwide said: “As we look towards the weekend, it’s clear that Black Friday has surpassed expectations at 7.3 million transactions this afternoon. We predicted 12 million transactions across the day, so it’s been a busier than expected day for retailers.

"Despite concerns around the deals and value for money available to shoppers on Black Friday, it clearly remains a preferred day for consumers to treat themselves to higher ticket items or household brands, indulge in their hobbies and interests, or stock up on Christmas presents.”