1 May 2018
Leading communications professional Tanya Joseph has today (1 May 2018) joined Nationwide Building Society as Director of External Relations.
She has worked in communications and marketing throughout her career, first starting as a journalist before joining the civil service, working for a Cabinet Minister. She then went on to spend five years as Press Secretary to Tony Blair.
Tanya has held a number of senior communications positions covering both in-house and consultancy. Over the years she has provided strategic counsel to a wide range of organisations including Tesco, Mars, Heinz, the Nuffield Trust, the Royal Mint, De Beers and Sir Robert McAlpine.
She was also the architect of ‘This Girl Can’ - the award-winning behavioural change campaign, which in its first year inspired 2.8 million women and girls to get active. The campaign won nine Cannes Lions, as well as earning Tanya the accolade of ‘Marketer of the Year’ at the Masters of Marketing Awards 2015.
Tanya is a passionate writer and speaker on a range of diversity issues and chair of The Pool, an online platform aimed at women. She is also vice-chair of the Fawcett Society and a trustee of the Thomson Foundation - the charity dedicated to raising standards of journalism in developing countries.
Joe Garner, CEO of Nationwide Building Society, said: “I’m delighted that Tanya is joining the Society. Her breadth of experience will support Nationwide’s ambition and contribute to our core purpose of ‘building society, nationwide’, engaging and collaborating with a wide range of policy makers and influencers. The success Tanya achieved with the ‘This Girl Can’ campaign is another demonstration of why she is a great fit for Nationwide, as we look to advance on our campaigning work tackling important national issues such as housing.”
Tanya Joseph comments: “I am delighted to have joined Nationwide; a building society which is committed to using its power and influence for good. I am particularly excited about supporting the Society’s focus on housing. As an institution with a history of more than 130 years it is uniquely placed to take a leadership role in addressing this long-term social issue.”