Black Friday started off as a sales day in the US, falling every year on the day after the American festival of Thanksgiving. Thanksgiving Day is always on the fourth Thursday in November, so this year Black Friday is on November 24th.
After seeing its huge success in America, hundreds of UK retailers started slashing their prices for 24 hours on Black Friday, both online and in-store.
Not surprisingly, our research† shows that British shoppers are really keen to enjoy big bargains in the run-up to Christmas. On Black Friday in 2016, we saw Nationwide debit card transactions jump 73% higher than a normal shopping day at John Lewis, and a whopping 104% higher at Debenhams.