23 September 2016

The personalised advice service from Nationwide

As we approach any major life stage, we begin to think about what we should do to make our savings work harder. We start to consider the reality of our future circumstances.

It’s a complex financial landscape, due to shifting regulations and market conditions. But, at Nationwide, we believe one thing never changes: your need for personalised advice at a time and place that suits you.

While we embrace the benefits of emerging trends in technology, such as automated online advice services, we don’t want to lose sight of our core strength in this area, which is in face-to-face, customer-focused interactions.

From Millennials or people aged between 18 and 34 years looking to invest inheritance for their retirement, to those nearing the end of their working lives who require more in-depth, personalised advice – such as understanding the new pension freedom rules – we recognise that people at different stages of life need tailored investment advice.

As our customers have told us that they like to talk to us in person, particularly about big life events and key milestones, we have focused on combining technology with human interactions to make sure more people have access to the financial information and support they need.

Nationwide NOW in branches

Our Nationwide NOW programme uses existing online communications technology to provide customers with a chance to speak to a Financial Planning Manager at their local branch, at a time that suits them. This service will be in 500 Nationwide branches by the end of 2016.

The customer has their ‘face-to-face’ consultation with their adviser in a private space using a specially installed screen – and early feedback is that they often forget they are speaking through an interface.

We understand that trust is essential in any financial relationship and providing more opportunities for our customers to talk directly to a qualified advisor is important to us.

Planning important decisions

We understand how important it is to keep an eye on your money – that’s why we make it easy for you to manage and track your investments. For our existing Nationwide investment customers, our fee-based Ongoing Advice Service provides continuing help and support.

Investment at your fingertips

To help you negotiate the investment maze, Nationwide’s Investment Committee monitor market conditions and the performance of our existing range of investment funds regularly to check they are performing as we expect.

Customers can then use the Investor Portfolio Service (IPS), or the Personal Finance Portal, to compare and choose from pre-selected funds wherever they may be, online – 24 hours a day. Tracking funds at a glance is quick and easy and there are options to buy, sell and switch investments.

Customers with an understanding of funds and the markets may find this service convenient, accessible and reassuring. These options, along with our Financial Planning Managers in branch, mean that Nationwide’s investment services cater for customers at various life stages and financial attitudes, but one thing remains constant – trusted and qualified financial advice from the world’s largest building society.

The value of your investment can go down as well as up so you may get back less than you originally invested.

Important information

Investments through Nationwide are provided by Legal and General. The Investor Portfolio Service is provided by Legal & General (portfolio Management Services) Ltd.

As part of Nationwide’s financial planning service, your Financial Planning Manager will advise and make a recommendation for you after assessing your needs. Please note, we offer restricted advice on a limited range of carefully selected products available through Legal & General. You may ask us for a list of the companies and products we offer advice on.

Nationwide’s financial planning service is available to those who have (joint/single) £50,000 or more in savings and/or those who earn (joint/single) £50,000 or more per year.

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