Building mutual respect

We want to help create a society that is built on mutual respect. Mutual respect is a core value for us – we care deeply about respecting the needs of our 15 million members and our colleagues. It’s about caring for one another, treating others as equals and helping us thrive, together.

In a Nationwide survey, we found that 71% of the UK feel that levels of respect in society have declined in the last few years. That's why we're partnering with other organisations committed to creating a more caring and respectful society, in all walks of life.

Help us make a difference.

Respect in football

We are partnering with Football Associations across the UK to help promote respect on and off the pitch. With The Football Association, the Scottish Football Association, the Football Association of Wales and the Irish Football Association, we hope to make the game a more respectful and positive place.

As partners of The Football Association, we’ve pledged to ensure a million players, parents and coaches get involved with the Respect campaign by 2022. Using clear codes of conduct, the campaign aims to help parents and coaches play a part in making football fun, safe and positive.

Let's make football a place of mutual respect.

Read more about the work of each Football Association

Mutual respect campaign logos of The Football Association, Scottish Football Association, Football Association of Wales and Irish Football Association.
Football Association respect campaign

Mutual Respect Award

Every month, you can nominate a member of your grassroots football club who has gone above and beyond to promote respect on or off the pitch. Perhaps they have stood up for a player, consistently shown real sportsmanship or demonstrated mutual respect on the sidelines.

Our Mutual Respect Award is a chance for us to say ‘thank you’ for their contribution to making our society more tolerant and inclusive.

Competition terms and conditions

Visit our Facebook pages to make a nomination

Details of our Mutual respect award winners
Month Mutual respect award winner


Dan Weston


Tina Jacobs

Coin for Respect competition

At the start of every game of football, the referee flips a coin to decide which team will kick off. It’s a tradition steeped in history and respect. Respect for the referee, the teams playing and the spectators.

That’s why this coin deserves to be special. We’re offering children and young people aged 3 to 17 years old the chance to design the very first Mutual Respect Coin.

Enter the Coin for Respect competition

Respect in schools

We are working with the Diana Award to train 10,000 Anti-Bullying Ambassadors in over 660 primary schools across the UK over the next three years. Through this initiative, school children can develop key skills around tackling bullying, celebrating difference and supporting their peers, online and offline.

The Diana Award is a charity legacy to the belief of Diana, Princess of Wales, that young people have the power to change the world.

Nominate your school and find out more

Diana Award anti-bullying logo

Together Against Hate

Every day, customer-facing staff experience more than 400 incidents of abuse. We joined with Channel 4, the Co-op, Network Rail and Global Radio to raise awareness of this issue – because threatening and abusive behaviour should never be tolerated.

We’ve also been working with MPs to speak up about this issue and support the Assaults on Retail Workers (Offences) Bill, to offer greater protection for those in customer-facing roles.

Help us bring an end to this abuse.

Discover our #TogetherAgainstHate campaign

Building a mutually respectful society. #TogetherAgainstHate