Sponsorship of the Home Nations
NATIONWIDE ANNOUNCES SPONSORSHIP OF THE HOME NATIONS
Nationwide – a sponsor of football in the UK for over a decade – has agreements with the four home nations and is the Official England, Northern Ireland and Wales Team Sponsor and an Official Partner of the Scotland Team.
All four partnerships are four-year deals and commenced from the start of the 2006/2007 season and run until the end of the 2009/2010 season.
The England sponsorship deal includes branding on all training kit, media interview backdrop boards, significant advertising signage at all home games and training sessions and also ticket and broadcast sponsorship rights.
Nationwide will have the right to use the official "Three Lions" logo on advertising and promotions and will have access to players for personal appearances. The deal also includes the England under 21 team, the England women's team, the England disabled teams and the various England youth teams.
Nationwide, as England's Disability Football Partner, will provide marketing support to a number of The FA's disability initiatives as well as the England Learning Disability Team.
Nationwide's Chris Hull, said: "We are delighted to confirm these new deals to sponsor the England, Scotland, Wales and Northern Ireland teams for the next four years."
"As the world's biggest building society and a growing business, it is very important for us to continue to find powerful ways of communicating the benefits that we can offer to our members and to potential new customers."
"This is tremendously exciting news for our organisation. As a very large player in financial services, we need to consistently emphasise our brand difference to as many people as possible."
"Sponsorship forms a very important part of our communication process and it is a great way to promote our brand to a huge audience."
To find out further details on the respective deals, click on the England, Scotland, Wales or Northern Ireland badges.
