Sponsorship
The national teams. Sponsored by Nationwide’s customers.
Nationwide Building Society's ground-breaking sponsorship initiative is Sponsored by you.
This innovative approach now gives Nationwide customers unprecedented access to the organisation's sponsorships of the England, Scotland, Northern Ireland and Wales football teams.
Nationwide customers are now able to enjoy the type of benefit normally reserved exclusively for large corporate companies and brands such as having their names on perimeter advertising boards at major international matches, inclusion within Nationwide football TV adverts and access to 100% of Nationwide's ticket allocation for matches played by the home international sides.
The 'Sponsored by you' campaign has a different approach to traditional sponsorship, instigating customer empowerment. It gives Nationwide customers exclusive access to a wide range of unique sponsorship benefits. As well as giving access to tickets, being in TV adverts and seeing their name appear in match programmes, individual Nationwide customers will get the chance to have their child lead out the team for a match as a team mascot, attend exclusive team training sessions, meet the players and management, enjoy VIP hospitality at a match and receive exclusive signed merchandise items.
Our mutual status means we are owned by our customers. It therefore makes perfect sense for us to develop our sponsorship programme in a way that totally involves our customers and enables them to share the benefits we receive from our strong association with the national sport.
For more information about 'Sponsored by you' and for a chance to win one of the current exclusive prizes visit www.sponsoredbyyou.com.
