Most people don't realise is the effect that inflation has on traditional savings over time…it can effectively negate any interest you could earn.
Investing has the potential to outperform savings over the long-term as well as help your money keep pace with inflation.
With inflation running at 3.6%*, now might be the time to explore investments, and the potential for growth they offer.
The following examples show you how rising prices have affected the money in your pocket over the years by using inflation data from the Office for National Statistics:
£10,000 in January 1990 = £19,164 today
- Your £10,000 would need to have grown by an average of 3.1% per annum, to £19,164, just to have kept pace with inflation.
- If you achieved a lower rate of growth, the real value of your money would have fallen.
£10,000 in January 2000 = £13,745 today
- Your £10,000 would need to have grown by an average of 2.9% per annum, to £13,745, just to have kept pace with inflation.
- If you achieved a lower rate of growth, the real value of your money would have fallen.
£10,000 in January 2005 = £12,123 today
- Your £10,000 would need to have grown by an average of 3.3% per annum, to £12,123, just to have kept pace with inflation.
- If you achieved a lower rate of growth, the real value of your money would have fallen.
£10,000 in January 2009 = £10,899 today
- Your £10,000 would need to have grown by an average of 4.4% per annum, to £10,899, just to have kept pace with inflation.
- If you achieved a lower rate of growth, the real value of your money would have fallen.
How to help offset the effects of inflation
The effect of inflation means that people are faced with watching the true value of their savings being eroded unless the interest rate (after tax) is higher than the current inflation rate.
To help guard against this, if you are prepared to consider investing as well as saving you could have higher levels of growth. The longer you can commit your savings for, the greater the potential growth could be.

Instant Access Savings
Provides highest level of flexibility, so you can deposit or withdraw your money whenever you need to.
Limited Access Savings
If you don't need immediate access to your savings, you could benefit from a higher rate of interest.
Long Term Investments
Providing you're comfortable with both investing for five years or more and the increased risk, investments offer greater potential returns than deposit savings.