What do the ratings mean?

Defaqto Star Rating	Market Position	Aimed At
5 Star	An excellent product compared to the rest of their market	People who want the reassurance they are buying one of the best quality products available with the widest range of features and incentives or excellent quality of cover from insurance products
4 Star	A very good product compared to the rest of their market	People who want a strong product with a good range of features and incentives, or very competitive quality of cover from insurance products
3 Star	A standard product compared to the rest of their market	People who want a mid range product with a variety of features and incentives, or standard quality of cover from insurance products
2 Star	A limited product compared to the rest of their market	People who want a limited product with some additional features and incentives, or lower quality of cover from insurance products
1 Star	A simple product compared to the rest of their market	People who want a no-frills product with basic features and incentives, or minimum quality of cover from insurance products

Source: Defaqto 2010