The ideas also have the best chance of being developed further, especially when we open up voting and feedback opportunities to employees across the organisation, and enable everybody to come and see and test out the ideas on display in our Innovation Lab. As a result of this we’ve also inspired people from other business areas to get involved in future events.
So, how did we decide what challenges to set for our designathons? We wanted to respond to our members’ needs, as outlined in our Future of Digital Banking insight paper, and so teams worked on creating proposals for the first event based on questions such as:
- How can we help customers manage their money better?
- How can we provide intelligent insights into spending and saving habits to improve customer experience?
- How can we empower customers and help them get more for their money?
The ideas were wide-ranging, including solutions that would allow you to link savings goals to calendar events, create and share pots of money with your contacts, and an app designed to help customers understand their relationship with money better, backed up by expert support from branch staff.
The Innovation Lab is always looking for new ways to help members get more from their money and we’ll continue to stir up new ideas, inspire employees and create innovative customer proposals. We are looking forward to sharing the designathon ideas with our customers to get their feedback with the aim of developing some ideas into working prototypes.