The first winner was “Nationwide for Messenger” by Jordan Amblin from the University of South Wales. His [team’s] idea was for an interactive 24/7 robo-assistant for all banking enquiries. Whether you want to know your balance or want to pay a friend, you would simply text your assistant and it would immediately solve your needs. Maybe you want to know how much you spent last week? Or need suggestions for saving money? Or need to freeze your card after losing it? The Messenger bot would automatically do this for you.
Our second Yellow Pencil winner was “YouTube Stock Exchange” by Lukas Bruhn, Aditya Sunilkumar, Hana Ovčina and Ryan Leckle from Miami Ad School Hamburg. Their idea was to float successful YouTube channels on a stock exchange, pricing shares based on the channel’s performance in terms of views and advertising revenue. Young investors could then buy and sell shares, applying realistic stock exchange mechanics to one of the most popular and relevant consumables for this audience. The better the channel does, the more the shares would be worth, and the greater dividends the young investors would get from advertising revenue from the channel.
As you can see, we had some fantastic ideas again this year, and it was really hard to choose the winners. I have over 14 years of experience in digital design, and I’m genuinely impressed with the quality of ideas we have seen. It makes me proud that Nationwide sponsors this worthwhile charity as every penny goes back into helping drive forward the creative industry. It is important to nurture and encourage the next generation of creative talent, and we have started to explore the potential to implement some of the ideas within the Innovation Lab. I’m already looking forward to next year’s competition.
Check out the full list of our eight winners and their designs.