13 June 2017
- Modern dad juggles kids, housework and job – but many feel stressed and undervalued
- Dads wish they had more time with kids, despite spending 12 hours a week with them
- Average dad spend three hours more per day with family than their father did
- New spoken word advertising campaign recognises the experience of being a dad
New research reveals traditional role of fathers is rapidly disappearing as more than half of dads class themselves as modern dads (53%) and get as stuck in with chores and children as they do work.
But the Nationwide Building Society1 poll of 1,000 fathers, commissioned ahead of Father’s Day, also highlights the extent to which many fathers feel stressed trying to balance home and work life.
The research show some four in five (84%) dads are stressed while more than half (53%) don’t think society recognises their contribution as a father. However, on a positive note, the majority (86%) said they are happy with their situation.
Although mums still do the lion’s share of childcare, dads are today playing a much bigger role in their kids’ lives than their fathers did, spending on average 12 hours a week quality time with their children. With many mums needing to work due to pressures on family finances, men are, on average, putting in just two hours less a week looking after children. However, when compared to their own fathers, they are ahead by three hours – equivalent to an evening after work.
Top family activities of a modern dad:
Despite the stereotype of men being poor at multitasking, modern dad could prove an exception to the rule as he throws himself into an array of situations. The main family activities dads get involved in include:
||% of dads
|Reading bedtime stories
|Chores around the house
|Attend school activities
|Take children to the doctors
|Style their children's hair