Half of Brits Would Pay More to Make Britain A Green and Pleasant Land

2 March 2015

As Nationwide creates woodlands throughout the UK, new research shows how important the environment is to the public

  • Almost a third of Brits consider themselves to be very environmentally friendly
  • 40% of people think that more woodland would make their local area a better place to live
  • 44% say an organisations’ environmental credentials are a factor in job decisions

Nationwide Building Society is creating woodlands across the UK and new research reveals how important the environment is to the British public, with almost a third (29%) of Brits considering themselves to be very environmentally friendly.

In fact, half of Brits stated they would pay more for products that were environmentally sustainable and almost two thirds (62%) said they would pay up to 10% more.

The research also highlighted the impact that companies’ sustainability credentials had on recruitment with almost half (44%) of potential candidates in the UK saying that the environmental credentials of a company are an important factor when looking for a job.

To support its long term environmental plan as a carbon-neutral organisation, Nationwide has pledged to plant a tree for every current and future employee. Over 17,000 trees will be planted in the UK in 2015/6 and up to an additional 3,000 trees per year after that date. This will create woodlands across the country that will not only reduce the Society’s environmental impact, but also provide a lasting community benefit.

The woodland creation is the Society’s latest initiative to build on its sustainable business credentials:

  • In July 2014 the Society became the first major high street financial services provider to be awarded the Carbon Trust Triple Standard in recognition of the reduction in its carbon, water and waste
  • In the last few years the Society has reduced its carbon emissions by 15 per cent, uses 20 per cent less water and diverts around 95% of waste from landfill

Graham Beale, Chief Executive Nationwide Building Society said; “The creation of woodlands across the country not only delivers an environmental benefit but also provides areas for our members, employees and communities to enjoy for generations to come. In fact our research has shown that 40 per cent of people think that woodland would make their local area a better place to live. Over the last 169 years many things have changed but Nationwide’s commitment to doing the right thing has never been stronger - we run a sustainable business model, have responsible employment policies, like the Living Wage, and work with communities across the country to meet the needs of our customers.”

The first of the Nationwide Woodlands will be planted from 2nd March 2015 in Ravensroost Wood, Malmesbury in Wiltshire where 3,000 oak, blackthorn and hazel saplings will be planted over three days, with the Society planning to plant thousands more native trees on the site in the near future. The Society is already exploring other sites to plant trees across the UK.

Quantitative Research was conducted by Atomik Research on a sample of 2,004 men and women aged 18 to 65+, living in UK using their panel Power of Opinions. Fieldwork was undertaken between 20.02.15 and 23.02.15 2014. The research was carried out via an online survey.

Background information:

The woodland planting is taking place at Ravensroost Wood in Wiltshire. The site is adjacent to Bradon Forest, an ancient woodland which was once part of King John’s hunting ground.

Nationwide CEO Graham Beale and Dr Gary Mantle MBE the CEO of the Wiltshire Wildlife Trust will be joined by Nationwide Employees and pupils from East Wichel Primary School at 13:30 on Monday 2nd March to plant the first tree.

To join us on the day or to request images please call Nick or Lindsay on the contact information below.

About Nationwide Building Society

Nationwide is the world's largest building society as well as the second largest savings and mortgage provider in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million customers.

Customers can manage their finances in a branch, via the mobile app, on the telephone, internet and post. The Society has around 17,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.

Customers can manage their finances in a branch, via the mobile app, on the telephone, internet and post. The Society has around 17,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.

Please note: If you are a customer looking for information on our products and services, please visit the main website.