New Nationwide website designed around the needs of its customers

Fully responsive website that re-sizes itself to be viewed on computers and digital devices

10 March 2014

Nationwide Building Society has unveiled its new website, which is designed to be fully responsive and automatically re-size to the device it is being viewed on, including computers, tablets and smartphones. Watch the video to see the new site in action.

As well as being easier to view and use, whether at home or on the move, the new www.nationwide.co.uk website has been designed to put the needs of customers front and centre, with a bigger and improved support and guides section, as well as ensuring that important areas such as the internet bank log-in and the “contact us” section are only one click away.

The new website has been created following extensive research amongst customers to find out what they wanted and how they use Nationwide’s services and products. The site is the latest step in Nationwide’s strategy to harness innovative technology to give customers more choice and flexibility in the way they manage their finances. This has included the implementation of a whole new banking platform, a brand new internet bank, the V.me by Visa digital wallet and the Zapp mobile payments system, as well as a range of mortgage and homebuyer apps and the launch of one of the UK’s best rated mobile banking apps.

Chris Hulse, Head of E-Commerce and Digital Marketing, explains: “Nationwide was the first UK provider to launch an internet bank, so we have taken the same pioneering approach in developing this new website. For many years financial services websites have been largely online shop windows promoting the latest deal and rates, so we wanted to break that mould.

“For the new www.nationwide.co.uk we went back to the drawing board to understand what our customers really want and to ensure it was quick and easy for them to find it, whether they are sitting at home or sitting on the bus. For some people this means managing their money simply or quickly answering customer service questions, for others it means using guides and tools to help them plan their finances, whether it is buying a house or planning a wedding.”

Nationwide will be adding more functionality to the website over the coming months to make a customer’s experience of visiting the site more helpful, such as automatically delivering relevant content for both new and existing customers. So a customer who regularly visits www.nationwide.co.uk for banking will be offered guides designed to help them make more of their money, where as a visitor who often checks out the savings section of the website, for example, will be directed to information about the latest products and rates.

The new website was designed in-house by Nationwide using the Sitecore Content Management System, one of the world’s most advanced website and e-commerce platforms, along with leading digital and user experience agency, Heath Wallace.

Notes to editors:

Nationwide is the world's largest building society as well as the second largest savings and mortgage provider in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million customers.

Customers can manage their finances in a branch, via the mobile app, on the telephone, internet and post. The Society has around 17,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.

Customers can manage their finances in a branch, on the telephone, internet and post. The Society has around 15,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.

About V.me
V.me by Visa allows customers to upload multiple cards into a digital wallet. These are safely stored enabling customers to make future purchases without the need to repeatedly enter their card details. As card details are not being passed on to each individual merchant, V.me by Visa is not only faster and easier, but also provides a more secure way of making payments.

About Zapp
Zapp is the UK’s leading mobile payment innovation. Zapp will put real-time payments on people’s mobile phones through their existing mobile banking application allowing secure payments to happen between consumers and merchants. Zapp was established through a strategic £16m investment by VocaLink. Currently Zapp remains a wholly owned, independent, subsidiary of VocaLink with separate board, management and location. VocaLinkdesigns, builds and operates world-class payment systems and ATM switching platforms that in 2012 processed over 10 billion UK payments with a value of over £4.5 trillion.

Please note: If you are a customer looking for information on our products and services, please visit the main website.