17 July 21013
Despite the myth of some ladies nagging their partners to change, a new study suggests it is mature men who are most likely to be successful at sticking to New Year’s resolutions. According to research¹ commissioned by Nationwide Building Society, around 27% of GB adults made a New Year’s resolution at the start of the year, with those aged between 16-44 (40%) being more likely to do so than those aged between 45-64 (14%).
While, perhaps surprisingly, an overall 57% of those interviewed said they were maintaining all the resolutions they made six months on, the research suggested that, in fact, men were much more likely (64%) than women (50%) to have been successful at sticking with their New Year pledges.
Of those that resolved to make changes, slightly more were women (51%); with 46% of resolutions centred on paying more attention to weight, 24% to play more sport and 22% to improve finances. Other most popular resolutions this year* saw some of us commit to eat less chocolate, start our own business, learn how to use social media, tell someone we have feelings for them or even do a bungee jump.
The top three benefits cited by those who have kept up with resolutions were lost weight (42%), feeling fitter (37%) and saved money (27%). Those in London (37%), the South East (32%) and the North East (31%) have been most successful at saving money, while a quarter of those surveyed in the Midlands have been able to reduce their debts (25%). Those in the North East were most successful at losing weight (58%), while those in London had most benefited from improvements in fitness (45%).²
Where resolutions have already fallen by the wayside, lack of motivation or will power were most often blamed (69%) with lack of money (22%) and lack of time (22%) also featuring prominently, for nearly a quarter of adults. Lack of money featured most heavily for those in London and the North East, but 84% of those in the Midlands suggested lack of motivation was at the route of their downfall.²
Alan Oliver from Nationwide said: “Maybe it’s the tougher economic conditions we find ourselves under, but clearly Brits have greater resolve at sticking to their New Year’s resolutions than many of us would have thought. It’s good to see that saving money and improving finances not only features amongst the UK’s original New Year’s resolutions, but also appears to be standing firm with many people. Although it may not be as exciting as a bungee jump or as life-changing as keeping fit, getting your finances in order is good for the heart and the soul.”
Notes to editors:
¹Survey was conducted by TNS Omnibus from 11-13 June 2013, a sample of 1,023 adults in GB aged 16-64 were interviewed online. Data has been weighted to ensure it is nationally representative of the adult population of GB.
*Top 40 most popular new year’s resolutions for 2013 revealed by www.digitalspy.co.uk
² Examining the demographics of the survey, such as the region spread on this occasion reveals other interesting details. However, these statistics should be taken a bit more lightly, as several of these sub-regional groups had answers fewer than 50, which would tend to have a larger margin of error, and could cause subjective understanding of the results (TNS, July 2013)
About Nationwide Building Society
Nationwide is the world's largest building society as well as the second largest savings provider and a top-three provider of mortgages in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million members.
Customers can manage their finances in a branch, on the telephone, internet and post. The Society has around 15,000 employees. Nationwide's head office is in Swindon with administration centres based in Northampton, Bournemouth and Dunfermline. The Society also has a number of call centres across the UK.