"Go on, break up this Valentine's Day" – it's the anti-Valentine's Day!

08 February 2013

  • More than one in ten (15%) people have broken up with a loved one around Valentine’s Day, according to new research by Nationwide Building Society*.
  • 16% of men have broken up with a loved one around Valentines Day, in comparison with 15% of women
  • Nearly a quarter (24%) of 25-34 year olds have broken up around Valentines Day versus only 6% of 55-64 year olds
  • 22% of people in Scotland and Greater London have broken up with a loved one around Valentines Day whilst only 10% have broken up around this time in the South East

More than one in ten (15%) people have broken up with a loved one around Valentine’s Day, according to new research by Nationwide Building Society*. But the Society says "breaking up is not always a bad thing."

"It all depends on the relationship and what you want to get out of it. If your relationship is not working, then change is not always a bad thing. For example, this Valentine’s Day we are encouraging those who have been let down by their bank or have a bad financial services relationship, to make the split and switch their current account to us, as we are a building society we do not have shareholders to satisfy we can focus on our customers.

“In the same way you wouldn't put up with a bad personal relationship, don't put up with a financial relationship which is not working. Make a stand and say "it's not me, it's you" if your bank is failing to deliver!” says Michelle Slade at Nationwide.

Consumers are already making the switch to Nationwide, with over 100,000 people ditching their financial provider and moving their current accounts to Nationwide last year.

It’s so easy to switch your bank account – simply go in branch or online at Nationwide.co.uk provide your details and we will do everything else. We’ll even give you £100 if we don't contact your Direct Debit companies within 10 working days (conditions apply).

*research conducted by TNS 28 January 2013, in a sample of a minimum of 1,000 respondents

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