03 December 2012
Nationwide has announced it will be supporting the brand new, Christmas must-see, The Snowman and The Snowdog.
The sequel to the classic Snowman animated film will air in December 2012 on Channel 4, thirty years after the original was first screened. There will also be an all singing and dancing London premier on 9 December.
The Nationwide Group will be promoting the film throughout its 800 branches across the country to help generate awareness and promote its range of Children’s Savings accounts.
There will also be downloadable wallpapers for people to choose from and it will be supported with a social media campaign.
Alastair Pegg, Head of Brand Marketing at Nationwide said:
“Christmas wouldn’t be complete without The Snowman playing on TV so we are really pleased to be able to support the release of the new sequel. Our support of this family favourite fits well with our focus on providing a range of strong children’s savings products.”