05 November 2012
Nationwide Building Society launches its new ‘favourites’ function to save its customers time. Working with i-design Group the Society has made repetitive ATM transactions quicker and easier by introducing an automatic favourites option.
This means customers will be presented with their most used transactions automatically once they have entered their pin. The tool also adapts to a customer’s changing transactional habits enabling the favourite transaction function to retain its relevance as time goes on.
The new function which will save customers time and energy when using an ATM has been rolled out across the Society’s entire ATM estate of over 2,000 machines.
Nationwide ATM customers who select a favourite transaction receive an improved and personalised experience at Nationwide ATMs across the country, resulting in a very efficient customer experience.
Adrian Roberts, Head of ATMs and Branch Design at Nationwide commented:
"During our initial pilot we were delighted to see customer uptake of around 68%, proving that the vast majority of customers do indeed conduct the same ATM transactions on a regular basis. We are always looking for innovative ways to make life easier for our customers and so we were pleased to collaborate with i-design to make our ATM service a quicker and simpler experience."
Ana Stewart, CEO of i-design Group PLC commented:
"We have had a long and close relationship with Nationwide and were delighted to be able to work in partnership to realise this global innovation using our joono platform. Extensive market research and field trials were carried out throughout the development which consistently proved that this unique service delivers great value to customers. It has been exciting to see such high take up rates since launch and we are committed to driving further innovations through our unique flagship joono platform."