Nationwide 'On Your Side' when it comes to getting on the housing ladder

Nationwide Announces New TV Campaign Aimed At First Time Buyers

27 January 2012

Nationwide launches its new marketing campaign in February focusing on its commitment to helping first time buyers and highlighting its award-winning product - Save to Buy savings account - which is specifically designed to help those looking to take their first step on the property ladder. This is the first time its mortgage offering has appeared on TV screens in five years.

From 6 February until 3 March Nationwide will have a branch campaign running which will be supported by TV and radio advertising. The national TV ad will be based on the magical carousel ad and features the homecoming family and the children with jet packs which launched last September. Throughout February customers will see a 30 second general mortgage ad and a 10 second version specifically promoting its first time buyers guide.

The campaign will highlight Nationwide's:

  • Save to Buy product which enables first time buyers to get mortgages with a 5% deposit
  • £500 discount off all £900 product fees for first time buyers
  • Free, independent and interactive online first time buyers guide
  • All underpinned by their four compelling first time buyer commitments

Andy McQueen, Nationwide's Marketing Director, explains:

"Getting that first step onto the housing ladder can be daunting, from saving the money for a deposit to understanding the process, jargon and timings. That's why we have put together a guide for people buying their first house and we offer a wide range of mortgages. In fact, only last year we lent £1.2bn to 10,000 first time buyers. With the New Year underway and people starting to think about their plans this campaign will highlight how Nationwide is firmly 'On Your Side' when it comes to buying your first home."

For more information for first time buyers please visit:

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