36 volunteers, 8 shops, 2 weeks

Shelter logo

16-27 November 2015

The Shelter Shop Challenge saw our volunteers having to think 'outside the box' as they competed in an assignment that would not be out of place on The Apprentice. Working in teams in 8 Shelter shops across London, they were tasked with raising the profile of their shop within its local community, as well as mucking in with the general running of the shop.

The goal? To beat the other teams by generating the biggest uplift in sales, and help Shelter support more people struggling with bad housing and homelessness.


Every 11 minutes, someone in Britain loses their home

Shelter helps millions of people every year struggling with bad housing or homelessness, through advice, support and legal services. The charity campaigns to make sure that, one day, no one will have to turn to them for help. Shelter is here so no one has to fight bad housing or homelessness on their own.

Visit Shelter's website


As well as providing a 32% boost in sales, this project generated publicity for the Shelter shops within their local community – hopefully leading to new, repeat customers. 


Nadine's story

"I signed up to this challenge because I’m really competitive! I also thought it was a great opportunity to use my business skills in an environment that’s new to me." 

Nadine, Nationwide employee

Nationwide and Shelter

Shelter supports millions of people each year struggling with bad housing or homelessness. Nationwide has worked with Shelter since 2001 – we believe that everyone should have a safe, secure and affordable home.

Find out more about our partnership

The detail


Eight Shelter shops across London.


Volunteers committed to one day each between 16 and 27 November 2015.

Skills needed?

Enthusiasm and ideas! The project was open to anyone regardless of their professional skills and background.

Anything else?

We asked volunteers to donate some clothes to their Shelter shop and we gave each team £50 to invest in their fundraising ideas.



Register to receive Side by Side news and future volunteering opportunities, or volunteer with Shelter directly.



Your donation could mean the difference between a hostel and a home for a family.



Visit Shelter's website to find out more, or call their helpline on 0808 800 4444.

What is Side by Side?

We’re working side by side with our members and employees to make a positive difference to local communities and charities throughout the UK.

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